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Old Row Store Information
Name: Old Row Store (often just “Old Row”)
Type: E-commerce / apparel & lifestyle merchandise store
Contact & Support
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Customer Support Email: help@oldrow.net for general inquiries.
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When contacting about an existing order, include your order number.
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Support Hours: 8:00 AM to 6:00 PM Eastern Time, Monday through Friday.
Shipping Details
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The warehouse is located in Ohio, USA.
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Processing Time: Most in-stock orders are shipped within 3-5 business days after order placement, unless otherwise noted.
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Domestic Shipping (U.S.):
• Free standard shipping for orders over $95.
• Standard domestic shipping via UPS & USPS; UPS handles most of the journey, and USPS handles final-mile delivery. Expected delivery after shipment: ~5-8 business days plus final mile. -
International Shipping: They ship at least to Canada. Shipping times are longer; there may be customs duties & taxes, which are not included in the item price.
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Backorders / Pre-Sale Items: If an item is on backorder / pre-sale, the estimated ship date is shown in the product description. If an order includes both in-stock and pre-sale/backordered items, sometimes the whole order waits until all items are available.
Returns & Exchanges
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Return Window (U.S.): Eligible purchases may be returned or exchanged up to 30 days from the date of purchase.
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Return Shipping (U.S.):
• For returns: there is a $7.50 fee for U.S. returns (if asking for a refund). This fee is deducted from your refund. If accepting store credit instead, the fee is waived.
• For exchanges: free shipping both ways (for U.S.). -
Return Address:
Profill Solutions C/O Old Row
110 Mercantile Dr Suite B, Fairfield, Ohio, United States, 45014 -
International Returns/Exchanges: They do not offer international exchanges; international returns must generally be shipped at customer’s expense, with trackable service. Customs fees/taxes are not refundable.
History & Timeline
Here are the key events:
| Year/Period | What happened |
|---|---|
| ~2010 | Old Row begins. It started as a site focused on Southern college life. It built an audience among fraternities/sororities and college students in the South. (Some sources place its founding around 2010—though exact date unclear.) |
| August 2016 | Barstool Sports acquires Old Row Sports. |
| Post-acquisition | Old Row continues (or expands) as a merch/lifestyle brand under Barstool’s umbrella, producing apparel, accessories, etc., often with themes that resonate with its audience (tailgates, politics, outdoors, and Southern heritage). |
Products & Business Model
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Merchandise/store offerings: T-shirts, hoodies, outerwear, headwear, swimwear, etc. Also accessories such as flags, bags, and drinkware.
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Collections/Themes: They have special collections like “America First,” “Outdoors,” “Good Boys Club,” “Rad Chicks,” etc. Themes often lean patriotic, Southern/traditional, outdoors, tailgate culture, and sometimes political.
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Sales/Shipping: Free shipping over a certain amount ($95 in the U.S.) on their site. Processing times: 3-6 business days for in-stock items. Orders after certain cutoff times get processed the next business day.
Ownership & Corporate Structure
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Old Row was acquired by Barstool in August 2016.
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Barstool Sports itself has gone through ownership changes. In 2016, The Chernin Group got a stake; later, Penn National Gaming got involved. More recently, Dave Portnoy has repurchased Barstool.
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Thus, Old Row is currently a part of Barstool’s brand portfolio.
Audience & Branding
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The target audience is college students, especially in the Southern U.S.; fraternity/sorority members; tailgate lovers; folks who identify with “Southern culture,” the outdoors, the party lifestyle, etc. Themes often include drinking, rugged outdoors, flags, political satire.
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Brand voice tends to be provocative and irreverent. They do things that are controversial or polarizing. That both helps them draw attention (good and bad) and sometimes invites backlash.
Controversies & Criticisms
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Because of its association with Barstool (which itself is polarizing) and the themes Old Row tends to use (politics, party culture, and sometimes offensive humor), there have been criticisms. For example, some content was not politically correct or was leaning into stereotypes.
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After Barstool acquired Old Row, there was discussion about Old Row’s forums/message boards being shut down or changed.
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Some people claim the brand has become less visible in certain aspects after the acquisition, shifting more to merch rather than media content.
Strengths/What Works
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Niche positioning: Very focused on a distinct subculture, which builds loyalty.
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Strong merch/lifestyle business: Selling products that allow fans to display identity.
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Leverage the Barstool platform: Access to a wide audience and media reach.
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Timely / topical content: Tying into political and cultural moments to generate buzz.
Weaknesses/Risks
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Controversial content can lead to backlash, limiting broader acceptance.
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Dependence on a subculture means a narrower audience; it may struggle beyond its core.
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Competition: many brands target similar themes (tailgate, frat culture, outdoors).
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Regulatory / reputational risk if content is too provocative or crosses lines.
Interesting/Lesser-Known Facts
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In Reddit discussions, users mention Old Row was more of a forum/discussion site before being acquired; after the acquisition, some of that forum content was removed.
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They often release “Shirt of the Month” and other subscription-oriented or limited-edition products.
Final Words
The Old Row Store has grown from a niche Southern college lifestyle brand into a popular online shop for apparel, accessories, and merchandise that reflect its bold, party-centric identity. With fast U.S. shipping, international availability, and flexible return options, it remains a go-to choice for fans of Barstool Sports and college culture. While its edgy style may not be for everyone, Old Row continues to resonate strongly with its loyal community of customers who enjoy showcasing their lifestyle through unique clothing and gear.